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Avery Dennison – Powering up at Labelexpo Americas

Visitors at the Avery Dennison stand were treated witch charming attention

USA • Each of the company’s stand’s four zones featured products tied to common label and packaging themes. At the “Productivity Zone” the focus has been on saving money and resources related to workflows. Products in this zone included their inkjet portfolio, water-based and UV, aimed at helping label converters get even more out of this growing technology. At the “Shelf Appeal Zone” everything was about the first impression of a product on consumers at the POS. Products included a next generation film with a very wide operating window in converting and dispensing.

At the “Smart Solutions Zone” the emphasis was on solution to meet brand owners’ needs for fresh and disruptive ways to engage consumers. They featured the Select Solutions removables portfolio with a focus on a new Photo-Reactive adhesive technology – a construction that can be transformed from permanent to removable upon exposure to high-intensity UV light. At the “Sustainability and Compliance Zone” they focused on helping converters keep informed of regulations governing quality, safety, design and environmental footprint. Avery Dennison highlighted its CleanFlake adhesive technology, now for paper and film, which helps converters meet the growing demand for labels that are fully compatible with the PET recycling process.

Armin Karl Geiger

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