The February issue of NarrowWebTech is out now! (Source: G&K TechMedia)
Communicating in today’s working life
Journalism in the 21th century is quite different in comparison to the last century. This is what editors with longer working experience say. They talk about the 1990s being the “golden age of publishing”. Back then, before the digital era, there was only the print “media” with many companies willing to advertise in it.
When publishing a magazine nowadays – particularly a special interest magazine such as NarrowWebTech – there are different things to consider. Firstly, it is essential to know the technical basics such as the different printing and converting processes and consumables like substrates, plates, inks and adhesives. Secondly, perhaps more importantly, one must have a critical overview of the industry being covered.
Finally, it is vital to be aware of new information and understand what concerns the industry harbours, both today and for the future. What do companies and associations think about the latest developments in label printing? What are the expectations for this market in 2017? Are the so called trends such as “Industry 4.0” and digital printing really that relevant for a label printer?
For sure, no one is omniscient and we all need help from the industry itself to figure out the correct answers to these questions. There-fore, NarrowWebTech has asked label printers, including a known expert as well as the most relevant associations, to give our readers some detailed opinions about the current situation within the market. Coming back to the beginning, working for a magazine in the new digital age is quite challenging. Certainly it is an editor’s responsibility to gain an overview about the industry, to know what is going on regarding events, trade shows and new product introductions and technical developments and so on.
However, what is the bottom line? It is the way we stay in contact with the readers of our magazines. It is our aim to reach as many people as possible and to find out the best way to keep our readers informed. For sure, achieving or maintaining a balance between these different requirements is another question and an especially tricky one to answer.
The fact is that the editorial team of NarrowWebTech would appreciate your help and assistance. We want to know your opinion about this magazine. Which articles do you read the most? Which topic would you like to know more about? What is more captivating: technological articles, case studies or markets and events? Do you go to our website when there is a reference to a picture gallery or a detailed article? Do you use QR-Codes or is it that a link to our website www.narrowwebtech.com or to our online shop is the better and easier way to combine the different media? What ideas do you have about how we can meet your interest in the best ways in future issues?
Many questions, and hopefully many answers! We are looking forward to receiving your feedback.